I marked the areas that show the white dots. This is usually a sign of worn pile.
If you make a rug, you first set the loom by attaching the warp - in this rugs case a fine cotton warp. The warp material is not endless, when the string ends it must be tied toghether with the next.
After the warp was attached to the loom, usually there is a kilim border made to stabalize the warps. On your rug this is the woven part that has no fringes.
After that the knotting starts. After one row of knots the weft (s) will be addad to the construction. In your rug there are 2 wefts in opposed direction worked into the rug. One is a thin blue cotton weft, one is a thick white cotton weft.
If the string ends, it is knotted togehter with the next. At the place where the thick white weft it tied together, there is no space for a wool knot. As long as the rug is new or in high pile condition, you will not see these white cotton knots since they are covered by wool. If the rug looses pile, it will show these cotton knots. This is not a problem of only your rug, it is very common on most rugs.
And from what I see on the pictures you posted this is the only senseful explenation I can give you about these white knots. If the pile would be ok, the knots would not show.
KAD attached the following image(s):