No one wants a rug framed by someone else. It has too many drawbacks - aesthetic preference, and potential damage to the rug if not properly performed. Provided this removes from the frame 100% with full fringe and no issues:
Based on the design knot density and nature of the rug, it is not a bad price. This design is very difficult to make. However, the design works against the rug in my opinion. It is not a normal design appealing to everyone, this is style lends better to overseas markets, not here in the US. Also, the color is not great.
In my opinion, the price is not bad. However, based on the conditions of sale, present presentation, the framing risk, getting into this rug around $1500 would be ideal, maybe $2500 tops. But the rug has to remove perfect no issue and this is work. if it is mounted poorly, you're out a lot of money. This is if you see the rug in the value of the rug, and the rug alone. If you love the presentation, love the rug, pay whatever you want.