ah, sorry. I knew the name.
There are a few people - mostly "high end" and/or well known name designers
that have created rug collections of their own.
Some would say (but some would argue against it) that the mere fact that such a name is
attached to the design makes it more expensive.
There are, of course, other factors involved
such as, volume of production and quality of manufacturing to name just a couple of obvious ones.
One can, for example, typically expect to pay a little more for a rug made with Wools of New Zealand.
I know some who argure for and some who argue against this concept but it is what it is.
One can usually expect to pay a little more for a rug with the Rugmark label (or a Dobag rug or Adfghanmark or one of any number of similar projects). They cost the dealer more (and pay the weaver more most of the time).
As for what is a high price.....or a good deal.....
I also know a lot of people who simply say that if you like it and paid for it it was a good deal. In other words, you would not have bought it otherwise. (Of course this assumes some due dilligence most of the time.)
And I should add that I personally know people who think the typical Odegard prices are really quite reasonable.
What's the old saying? Beauty is in the eye of the beholder?
I see customers a time or two each week who think that any 9 x 12 rug that costs more than $500 is a stupid rip off. And also see customers who wouldn't even consider anything but a true hand knotted wool or wool/silk rug and a low price just makes them wonder what is wrong with it.
Odegard is just a part of the overall market place. (and she has some really beautiful rugs!)
Jim B.
www.ItsAboutRugs.com