Hello and welcome to the forum.
The rug is an "oriental" rug. this basically just means it's hand knotted. The design is most often called a "bokhara" with these newer rugs. The oval prints are more properly called "guls". In this type of rug, the shape has earned the nickname "elephant footprint" although this has no specific origin/history, rather an informal fact.
Probably it's no older than 10 years, but it could be just older. It's from Pakistan. Value on these fluctuates a lot. They're very commercial pieces made in higher volume for the most part. However, the good thing is it does not appear to be the double knotted Jaldars which tend to go for a little less money.
As for fluffing the pile, sometimes just a soft brush with your hand in the opposite direction of the pile will help. Just don't agitate and DO NOT use water when using this technique. Let us know if this helps at all. If the rug has been in storage for a while, it's a good idea to use a traditional "beater" vacuum (with a roller) to vacuum the back of the rug with the pile facing the floor, then sweep the area, and vacuum the front thoroughly as well.